Generation Graco – a roundup*

As you may know this year I was lucky enough to be a Generation Graco Ambassador; a role enabling me to not only test drive a range of their fab products but also to be involved in some pretty amazing events and campaigns.

Well as the year draws to a close so does my time as an ambassador and I thought I’d write a little round up of what my role entailed and just how amazing the products have been!

As part of the Generation Graco Ambassadorship we were invited down to meet the Graco team as well as the other ambassadors at Legoland. We got to see hear first hand about the story behind Graco as a brand as well as seeing a range of their products and then of course got to head into the park for some family fun!

Later on in the year we attended a fun baby bootcamp equip with a buggy obstacle course, photo booth and talk from Sarah Redshaw from the Baby Centre with some hilariously true tips for new parents!

Throughout the course of the six months we got to test drive a handful of products that have become firm favourites in our household. The Milestone all in one carseat that takes your child from birth to 12 years is the only car seat you’ll ever need and I’m only sad that I didn’t know about it when Jasper was first born!

Then there’s the Featherweight stroller, weighing in at only 3.6kg it’s lighter than both my boys at birth and is classed as the lightest in the UK. It saw us through many a trip abroad and I can’t wait to get it out on our next adventure! 

Whilst using the Featherweight we got to take part in a fun campaign based on how much exercise we do simply being parents. I was challenged to pop on a fitbit and record just how active I was on a typical ‘mum day’ and I was pretty shocked to see that I reached nearly 9000 steps and got much better sleep at night than I’d expected!


Finally we put the Avant pushchair in the stylish Breton stripe through it’s paces. This has to be my all time favourite pushchair and I haven’t used another one since which says a lot as I usually love to swap and change!

Teamed with the Snugride iSize carseat it makes for the perfect travel system. The Snugride has an isofix base giving complete safety and peace of mind and has been Jensons carseat of choice up until this month as he has just reached the weight limit and needs to move onto something new … I’m thinking the Milestone!

So what can we expect from Graco in 2018?

Firstly the Milestone carseat is being refreshed introducing the Milestone LX; which will have some gorgeous new fabrics as well as all important safety surround side impact protection with advanced head protection at every stage!

There is also the Turn2Reach 360 swivel carseat with lie flat positioning, Stadium Duo Click Connect double pushchair which features click connect technology and also the View modular lightweight stroller!

Graco are also introducing two special collections:

Balancing Act which features pale greens, greys, touches of yellow and patterns of cute giraffes and elephants.

Watney which is the ultimate in scandi chic and my personal fave! The collection is comprised of geometric shapes in warm shades of grey and I jsut know will be an Insta mums dream!

Well it has been an absolute pleasure to be a Generation Graco ambassador in 2017; thank you so much to the team at Graco for allowing me to have such a great insight into the brand and it’s amazing products! I can’t wait to see what 2018 brings!


Thanks for reading,

Jess x

*This post is sponsored by Graco, all opinions are my own

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Hi I’m Jess, Single Mum, Accredited Life Coach, NLP Practitioner and Beauty Business owner.

I chat about all thing female empowerment, spirituality and positivity