Shop Small – A guide to shopping locally in Southampton

Sponsored post in association with American Express®

I’m definitely a quality over quantity kind of girl when it comes to shopping. I used to love seeing how many items I could fit into my shopping basket but now I’d much rather find a select few good quality, locally sourced items that I know I will treasure forever. I’m also very passionate about supporting my local community which is why I’m so excited that this Saturday is Small Business Saturday!

Small Business Saturday is a day when shoppers across the country are encouraged to support their local small businesses and I’ve teamed up with American Express, the founder and ongoing supporters of the initiative to share with you how I like to champion and support my local high street, not just on Small Business Saturday but all year round!

Working with American Express, I’ve created a fab route around Southampton which includes some of my favourite cafés, shops and restaurants as well as some beautiful scenic spots. If you’re local or are thinking of visiting the area then this route makes for a lovely day out for all the family!

Southampton is a vibrant and beautiful city with so much to offer! I’d suggest starting in the heart of town by choosing some fun materials to get crafty with in Fabric Land and then head to Bitterne Triangle for a much-needed hot chocolate in The Songbird Ice Cream Cafe. 

Once your sweet tooth is at bay, go to Royal Victoria Country Park for a stroll along the shingle shore, taking in the beauty of the Netley Hospital Chapel before heading to The Cork and Cheese to fill a hamper full of fine wines, cheeses and deli meats!

If shopping amongst the smell of the artisan food has made your mouth water then your next stop is Hamble village for one of The Bugle Pub’s local specials and then you should take a brisk walk along the Hamble River.

If you want to get out of the cold then pop to the Bookshop Alehouse and get lost in a classic tale whilst sipping on a local ale before going to create a beautiful bunch of blooms at The Flower Shop in Chandlers Ford.

After a busy day, out and about in Southampton, your final stop has to be the picturesque historical village of Botley, perfect to stroll around the small shops before heading into Regginas Italian Restaurant for some homemade authentic pasta and a prosecco at the bar!

I hope you’ve found my guide to shopping small in Southampton useful; these really are some hidden gems and will give you a taste for what Southampton has to offer!
If this has left you feeling inspired to support local businesses in your area too then head over to to find out where you can support your local small businesses throughout the year and to get some Christmas shopping inspiration.

What’s more, if you’re an American Express Cardmember you will be rewarded for supporting your local high street with the Shop Small offer. When you spend £10 or more in a single transaction using your registered American Express Card at a participating small business during the campaign period (2-17 December 2017) you will receive a £5 statement credit.

There is no limit to the number of participating businesses you can receive your £5 statement credit from – however, you can only claim it once at each small business. Terms apply.
But the Shop Small offer is just one way that American Express can make every day more rewarding. The range of Cards from American Express are packed with ways to reward you for your purchases*; from Membership Rewards® points that can be used to treat yourself to virtually anything to discounts at top restaurants and hotels, money back on everyday purchases, or collecting frequent flyer miles* – check out the American Express website for more information.

*Selected Cards only. Terms and Conditions apply. Subject to availability.
Promoter: American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and authorised and regulated by the Financial Conduct Authority.

1 Comment

  • thriftyyorkshiremum
    14th December 2017 at 8:48 pm Reply

    Great post! My dad is originally from Southampton – lovely to hear about all the small businesses there – that prosecco looks yummy!

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Hi I’m Jess, a parenting, lifestyle and travel blogger. I write about all things minimalism, mum life, fitness and travel with a heap of positivity!